top of page
cover_photo_without_slogan.png
299279494_10158947621935765_1750660181427645045_n_edited.jpg

REEB Digital

 Agile Coach I Scrum Master 

My name is Rachelle Elise Etienne-Breidenbach.  I am a globally experienced digital strategist, scrum master and agile project manager. I bring projects to life by managing the specific needs of clients so they can successfully meet their ROI.  Digital moves pretty fast and providing best outcomes to satisfied businesses is my passion and expertise. The future is bright. The future is now. Let's connect and work together.

Services

Action Plan chart with keywords and elem
Laptop and Headphone

Digital Strategy I Project Management I Design Thinking 

Mind mapping based project structure with  collaborative engagement from all  key stakeholders for fast turnaround.

Proactive, innovative, flexible and solution focused approach to all deliverables to achieve the best results. All actions are measured for team accountability, on point timeline management and milestone growth. Let's work smart together.

CX I UX Specialist 

Human Centric Copywriting I Content I Design

I am a School of Visual Arts Journalism/Mass Communication Bachelors Degree Graduate and a Royal Melbourne Institute of Technology certified CX I UX & E-Commerce Specialist. I deliver audience focused content, layout, copy and creative direction for maximum engagement.  My former clients include Sydney Water,  NSW Health,  CNN, Prudential Banking, Australian NGO's,  BBC, British Airways,  MTV, Sony, Warner Brothers, Bayer and Reckitt .

Laptop screen webcam view different ethn

Teamwork Makes The Dream  Work

Remote I In-Office I On Location 

It takes many great minds to get brilliant results. I specialise in making sure all key stakeholders have their say to ensure a final result everyone is satisfied with. 

​

​

Andrew Fryer, BaazarVoice 

“I worked with Rachelle for over a year driving the Reckitt e-Commerce Hygiene word of mouth program and I found her very professional, great to work alongside, always did what she said she was going to do and never had a smile off of her face

Hope to work with her again!"

Angie O'Reilly, Salsify

" I had the pleasure of working with Rachelle as her account manager when she was managing content for her brands through our SKUlibrary PIM system for syndication to ANZ retailers. Rachelle is extremely methodical and systematic in her approach to managing content. Her attention to detail and process for execution is truely refreshing in a time when the importance of good product content is essential to drive sales."

Wendy McWilliam, CBAA

“ I had the privilege of having Rachelle as my executive coach for over 8 months this year. As Rachelle's coachee, I was empowered with her extensive marketing knowledge and strategic thinking.
Rachelle constantly shared with me thought leadership pieces and current/future marketing channels.
I would like to thank Rachelle for her commitment to the coaching process.”

Team Testimonials

I worked alongside Rachelle at NPS Medicinewise on big national campaigns which required meticulous planning and digital know-how. Extremely talented and professional, and highly knowledgeable in the digital space, she is someone you’d want on your team if you’re reaching for the stars. I’d definitely recommend her!

Liz Tosevski - Senior Multidisciplinary Graphic Design Professional (B.Design)

Working with Rachelle means having a daily dose of positivity and digital expertise. The time we collaborated, we were building a creative digital team and Rachelle was always on top of the game! Whether it was direction & strategy, finding the right people, or organizing, she knew what she wanted and that gave us results... fantastic results because of how well she managed.

Allyson Lualhati -  MBA Digital & Human Progression

Rachelle is a strong, positive leader who always looks for the opportunity to address challenges.. With considerable global experience, she applies a unique lens to situations she encounters and is able to provide innovative solutions to a variety of situations. Her tenacity, energy and drive enable her individual and organisational success

Cathy Thorpe -  Business, Strategy and Thought Leadership Consultant

Computer Screen

Connect

To get in touch just fill out the submission form and I will get back to you. Thanks for visiting and have a great day.

Sydney NSW, Australia

Thanks for submitting!

bottom of page